Future Work Centre
The Future Work Centre (FWC) conducts innovative, psychological research about the experience of work. As occupational psychologists they understand that ‘work’ impacts nearly everyone, whether employed or not.
FWC believe that decisions affecting productivity, wellbeing and careers, should be based on solid evidence. Using the science of occupational psychology, underpinned by evidence-based practise, they provide advice, guidance and support to people and organisations. Their research findings, together with actionable insights, are then made freely available.
Created
- Develop brand identity
- Website design
- Iconography
- Diagram design
- Video storyboard & production
- Literature & reports design
The brief was to create a vibrant, contemporary, impactful brand. Inspired by the design and colours of the Future Work Centre logo, an icon approach was developed to deliver a bold and recognisable identity across a variety of media.
The employee journey
The evolving organisation
The work environment
The healthy workplace
The clean and simple website was designed to be engaging, inspiring and informative, and used a friendly tone of voice with no technical jargon.
Two videos with animated icons to reinforce key points were also produced, presented by Dr. Richard A. MacKinnon, Insight Director at FWC, to explain "What do we mean by the World of Work?" and "What is an evidence-based approach?".
The icon-led creative approach meant messaging, data and research stories could be told in a graphically bold, attention grabbing way across literature, reports, white papers, blogs and social media.
Work shown designed whilst Creative Director at
Resolve Agency
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