LINTEC EUROPE (UK) LTD are pioneers in the development of pressure-sensitive films.
These films have a vast array of applications, including retail, signage and graphics.
VisionControlFilm® helps architects, planners and designers solve viewing and privacy issues, where residents risk being overlooked, without sacrificing the building's aesthetics or the occupants' outlook.
- Brand identity
- Website design
Briefed to design the brand identity and website.
The key benefit of VisionControlFilm - which I wanted to illustrate in the logo design - is that from one angle VisionControlFilm is optically clear but as the viewing angle changes, so does the transparency of the glass, transitioning from completely clear to frosted, or vice versa.
The logo design uses three angled bars, each in a different tone, illustrating degrees of transparency. An orange ray of light forms the initial letter 'V' of the product name to create a modern, visually impactful identity.
Video and diagrams also show how the four types of VisionControlFilm offer two viewing angles, depending on whether the film is applied vertically or horizontally.
Work shown designed whilst Creative Director at
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